Asahi Europe and International (AEI) has announced the acquisition of Octopi Brewing, with plans to brew Asahi Super Dry in the US for the first time.

Brands Report 2022: Beer

12 January, 2022

High-end bars rarely allocate bar-top space to draught systems, meaning the bestselling list is a battle of the bottles.

Asahi Group Holdings has announced that Asahi Super Dry will be the official beer for the Rugby World Cup 2023 in France.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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